Since the bad habit is triggered by touching the skin it quickly became obvious that the printed patterns should be on wearables. Exploring different trigger areas, Alexia started with this set of t-shirts:
Coupled with the apparel Alexia developed an App to further encourage users to curb their bad habits. After users download the app a timer is set every few hours which triggers a question in the form of a push notification: did you scratch today? by swiping left or right users' answers are recorded allowing them to keep track of progress, set goals, and reach milestones.