SHE VENTURES CLUB
Enabling community for women in the outdoors
The She Ventures Club is an organization that enables a vibrant and diverse community of women to come together around outdoor activities to learn from each other in a supportive environment. Through the app, the website, and the physical tools the organization provides a space for women to share skills, find mentorship and build confidence.
Interaction Design / App Design / Experience Design
The She Ventures Club focuses on solving for the first 3 design principles from Alexia's thesis research: the outdoors as a space where women can shift their focus from what they look like to what they can do with their bodies, a place where they can cultivate leadership and confidence, and the importance of community for women engaging in these activities.
Why a digital platform?
After joining the facebook group "All Women All Trails: Hiking and Backpacking"—now over 30,000 members strong—created for women to turn to each other for gear reviews, to ask questions, to share tips and tricks, and look for hiking partners, Alexia became fascinated with the vibrant community that had been built through it, reinforcing some of the findings from her initial insights. She decided to create a digital platform that packaged the features and resources from this vibrant group while effectively serving the greater mission of the She Ventures Club: to enable a vibrant community of women to come together around outdoor activities in order to learn from each other in a supportive and healthy environment.
The Gather section of the app encourages community building by providing users access to groups, which can be formed based on attitude, locality, and/or preferred activity. Once groups are formed, they can organize outings and engage with members of the larger community.
The Share section facilitates the exchange of knowledge to build collective confidence. By clicking on the FAQ around periods, for example, users are able to access the list of questions that others have asked, read answers, offer a response, or even ask their own question.
In the Log section, users can see their stats, browse their history, and set goals for the future.
Alexia created a set of consistent custom icons inspired by the outdoors for the bottom navigation as well as the Log section of the App.
App design process: scenario mapping + proto-personas
By developing a set of ProtoPersonas based on the needs and desires of women Alexia interviewed during her thesis who displayed different levels of engagement and comfort with the outdoors, Alexia was able to build scenarios and gain a better understanding on what needs where most important to cover through the App, making it’s final features essential.
The Website enables further engagement by promoting the core mission of the organization and featuring events hosted by the She Ventures Club community.
To launch the She Ventures Club, Alexia hosted a kick-off event on March 25th, 2018 to bring together a group of Newcomers to learn the basics of hiking by engaging in a day hike at Harriman State Park. The intention was to provide our users with a positive experience outdoors, where they could push themselves and learn new skills to encourage future engagement.
For the day’s activity Alexia created a kit of branded objects to facilitate the exchange of information and the overall experience. This was a crucial element to the experience, as these objects provided her the structure she needed to enable the participants to reap the benefits of the experience while out on the trail.