Using strategic design practices for delight and innovation.
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Beta: A co-creation workshop

Beta is a co-creation workshop Alexia organized as part of her master’s thesis research to gain an in-depth understanding of how spending times outdoors influenced women’s lives.

 

BETA: A co-creation workshop

Bringing users together to gain deeper insight into their experiences

Beta is a co-creation workshop Alexia organized as part of her master’s thesis research to gain an in-depth understanding of how spending times outdoors influenced women’s lives.

Participatory Research / Visual Design

 
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Framing: identifying the questions

Alexia wanted to know, deep down, what makes outdoorsy women resilient and strong. What is it about their experiences out-of-doors that empowers them? And how does this translate into their everyday lives?

 
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Seeding: individual introspection through facilitation cards

Each participant was given a set of cards to enable their thinking around their experiences outdoors. The cards featured a set of body silhouettes which alluded to each of the areas I was interested in having them explore. The cards provided spaces for reflection with questions around the mind, body, heart and gut.

 
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Creating: building a totem together



According to the Google dictionary, a totem is a natural object or animal believed by a particular society to have spiritual significance, and which is adopted by the society as an emblem. By borrowing this symbol and providing the participants with a blank piece of the totem, I gave them the opportunity to build their own emblem. Each blank piece featured 3 sides which were to be collaged, decorated and written on responding to the following prompt cards:

 
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To end the workshop, each person ceremoniously presented their piece one at a time by telling the group the story behind it and adding it to the totem. The goal of this shared emblem was to capture the core of what these experiences had brought into their lives and to carry these learnings into my future product offerings.

 
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Capturing what was learned

Beta reinforced a lot of Alexia’s initial findings: experiences outdoors have an incredible influence on women’s self-confidence; having women role models is incredibly important; and assessing situations outdoors while taking risks translates into benefits that permeate everyday life.

 
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